November 21, 2011

Flash Bulbs, Video Game Development

I came across Catherine Aurelio’s talk on Gamefication at TEDx Santa Cruz earlier this year.  I enjoyed her thoughtful look at the current trend of gamifying absolutely everything to attract and engage consumers with a product or service.  If you are not familiar with this trend, Catherine does a great job of explaining it.  Sometimes it goes beyond websites and into the real world.  Take foursquare as example.  People use their phones to check in to real world locations, connect with their social network, and earn “mayorships” and badges along the way.  Some companies even use foursquare as a marketing tool, offering deals to encourage people to visit their business and check in.  A number of people at the office were avid foursquare users and the competition was lively.  They were clearly into the game and having fun as they engaged with each other in a new way while going about their daily lives.

As a professional in the video game industry, I often get a lot of heat for being a part of an industry more known for the violent entertainment it creates.  So, I was happy to see Catherine conclude with some thoughts on using gamification as a catalyst for change.  That is a very recent trend that I hope will take off in the very near future.

However you feel about games, keep in mind that games have been used to teach and develop skills, for both children and adults, since practically the beginning of humankind.  Games will always engage and entertain people.  It’s up to us as consumers to invest our time with games in as positive away as possible.

In the meantime, enjoy the video.  I would also love to read your comments on the gamification trend.  Do you participate?  How can we use it as a catalyst for change?

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About Liza Wood

After a dozen years leading video game development projects in a variety of roles, I decided to pursue a Master of Data Science at the University of British Columbia. Studying data science doesn’t mean I’m moving away from leading people. Growing data science teams need collaborative, pragmatic, Agile leadership to connect data to all areas of the business. I would like to share that point of view, along with my experiences, on this blog.

View all posts by Liza Wood

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8 Comments on “Gamification”

  1. Agatha @Free Money Tips Says:

    This is really interesting. I am an accountant that shows people how to make money more simple and fun to deal with. I often use games when I do public speeches so virtual gaming could be a great fit for what I do. Thanks for the info!


  2. PM Hut Says:

    HI Liza,

    I wonder if you had the chance to read the article on Gamification of Project Management that was published a few days ago on PM Hut. I hope you’ll have the chance to read it if you didn’t already.


  3. pozycjonowanie krakow Says:

    Excellent post. Keep up.


  4. Garmin 1490t Says:

    Terrific post. Thanks.


  5. power leveling runescape Says:

    You have brought up a very superb details , regards for the post.



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