Welcome to the Bloggiesta Mini-Challenge on promoting your blog on Facebook. With nearly 800 million users, it is the largest social network, making it an excellent platform to let the world know about your blog. This mini-challenge will guide you through some easy and (mostly) free ways to do that.
To Complete This Challenge
Follow one or more of the steps below. Once you have completed them, share what you have done in the comments. To qualify for the prize draw, include links to your blog post with a Facebook “Like” button or to your Facebookfor your blog. If you discover any tips or tricks along the way, please share them in the comments.
1. Have Facebook “Like” buttons on every post
A button for your readers to “Like” your posts and share that on Facebook is the easiest way to promote your blog on Facebook. It is also the easiest way for your readers to share what they have read with their friends. The instructions on how add a “Like” button to your posts for the major blogging platforms are as follows…
- The wonderful Happiness Engineers at WordPress.com provide all the details on how to do it with this article on Sharing.
- The easiest way to add the “Like” button to your self-hosted WordPress.org blog is with the following plugin.
- If you’re using Blogger, you will need to modify the HTML code for your theme. The simplest set of instructions I was able to find was on Mad Tomato. Note: if you’re using the new Blogger interface, you will have to switch back to the old interface to follow the instructions.
- Typepad also made it really easy to add the button. You can find the instructions on how to do it on their blog.
2. Set up a Facebook Fan Page for your blog
Most blogging platforms have tools to automatically publicize new posts on Facebook (see #3 below). You can use those tools to publicize your posts to your friends and family on your own Facebook page, or you can set up a Facebook Page for your blog and share with a much wider audience. Since a Facebook Page is open to everyone, your followers can come from anywhere. With a separate page for your blog, you can also keep your personal life on Facebook private. Just remember to only publicize small excerpts on your page and include links back to your blog. The goal is to always direct your audience to your blog.
How to create a Facebook Page for your blog:
- Go to http://www.facebook.com/pages/create.php
- Click on “Brand or Product“.
- For Choose a Category, select “Website“
- Enter your blog’s name in the text field (ex. MyBlog or MyBlog Fan Page)
- Check “I agree to Facebook Pages terms” then click the “Get Started” button
3. Automatically publicize your posts on your Facebook feed
There are a variety of tools you can use to automatically publicize new posts on Facebook. Whenever you publish a new post, these tools will put a few lines and an image from your post, along with a link to the full post, on your Facebook wall or on your Facebook Page. Instructions on how to do this with the major blogging platforms:
- For WordPress.com users, the Happiness Engineers included the instructions in an article on Publicizing.
- Typepad also includes tools for publicizing on Facebook. You can read about it on their blog.
- For Blogger, self-hosted WordPress.org, or other platforms that do not have Facebook sharing tools, I recommend using a simple Facebook application called
4. Facebook ads
If you want to invest some money into promoting your blog, you can create a Facebook ad. With 800 million people on Facebook, you will reach a very broad audience with a relatively small investment. I have to admit that I have not tried this myself, but my blog is not a business nor a part of my business. If I were using my blog to sell a product or service, I would consider investing in a Facebook ad. For more information, see the Facebook ad page.
Share Your Experiences
Please share your experiences with sharing your blog on Facebook in the comments below and feel free to share a link to your blog’s page on Facebook. We would also love to hear about any tips or tricks you discover along the way.