Tag Archives: iteration

NPI: The Creativity Of The Funnel

February 20, 2011

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Whether the product in development is a video game, software, hardware, a website, or even a book, the new product introduction (NPI) process goes through three major phases throughout the life of the project.  The first and most creative phase is the Funnel.  In my first post in this series,  I stressed that the product […]

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