Tag Archives: New product development

NPI: The Creativity Of The Funnel

February 20, 2011

3 Comments

Whether the product in development is a video game, software, hardware, a website, or even a book, the new product introduction (NPI) process goes through three major phases throughout the life of the project.  The first and most creative phase is the Funnel.  In my first post in this series,  I stressed that the product […]

Continue reading...

NPI: Start With The Product

November 7, 2010

5 Comments

Inside our computer

There are three distinct phases in any product’s life cycle:  New Product Introduction (NPI), Sustaining, and End of Life (EOL). Most of the similarities between the industries I have worked in, and the applicable lessons learned, are in the first phase:  NPI. These lessons will be covered through a series of articles, each covering a […]

Continue reading...