Tag Archives: Market Window

NPI: Start With The Product

November 7, 2010

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There are three distinct phases in any product’s life cycle:  New Product Introduction (NPI), Sustaining, and End of Life (EOL). Most of the similarities between the industries I have worked in, and the applicable lessons learned, are in the first phase:  NPI. These lessons will be covered through a series of articles, each covering a […]

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