When I was invited to speak at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), I wasn’t sure what to expect.  I knew the Guadalajara campus is the 2nd largest of the largest technical university in Mexico and they offer multimedia, technical/engineering and business programs.  So I expected a large, fairly modern campus with […]

I work in an industry that requires a lot of people with a wide variety of skills and backgrounds to work together to come up with a fun, creative product.  I also work in an industry that suffers from the lone hero syndrome.  You know – the lone hero will come up with an amazing […]

Whether the product in development is a video game, software, hardware, a website, or even a book, the new product introduction (NPI) process goes through three major phases throughout the life of the project.  The first and most creative phase is the Funnel.  In my first post in this series,  I stressed that the product […]