Author Archives | Liza Wood
Your Brain On Video Games
March 31, 2013
It has been awhile since I have written about my industry. Work has been ridiculously busy, so my downtime is when I try to think about other things. As I have mentioned before, I am a fan of TED.com. This weekend, I found an interesting video of Daphne Bavelier: Your Brain On Video Games. While […]
Keys To Successful Outsourcing: How To Make Your Clients Happy
March 24, 2013
Ever feel like your outsourcing partner just doesn’t “get” you, your product or your business? Having worked with many different outsourcers across a few different industries, I have developed a good sense of what makes a good partner. Here are a few things I wish all outsourcers understood about how to make clients happy. Do […]
How To Handle Quality With Outsourcing
February 25, 2013
When you outsource, how far do you push your partners on quality? When outsourcing digital work (software, digital assets, etc.), it’s sometimes difficult to determine whether your request to fix something is really a change in what you wanted in the first place. In addition, if you are easily able to make changes yourself, you […]
Our Love-Hate Relationship With Deadlines
January 27, 2013
Does this seem familiar? Months before a deadline, the team is relaxed and responds to problems with: “Don’t worry! We’ve got months to deal with that!” As months turn into weeks, issues get addressed along the way, but some of the really hard problems continue to hang around. Finally, when the deadline is days away, […]
Want To Reduce Stress? Embrace Reality!
January 10, 2013
Have you ever spent a lot of time and energy trying to transform your situation into what you think it should be, but everyone keeps doing what they have always done? You could be trying to convince people to follow a process, use a tool, improve how they work or even just fix something. Even […]






April 2, 2013
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