At the beginning of the innovation funnel, concept development is the most creative and exciting stage of new product development.  As discussed in one of my early blog posts, it is critical to have an understanding of what the product will be before rushing off and trying to build it.  But what do you do […]

I just got back from Guadalajara, Mexico where I gave a presentation at Instituto Tecnológico y de Estudios Superiores de Monterrey, the 2nd largest campus of the largest technical university in Mexico.  The reception from the faculty, students and local industry was wonderful.  Much to my surprise, the auditorium was packed!  Interactive presentations are a […]

Whether the product in development is a video game, software, hardware, a website, or even a book, the new product introduction (NPI) process goes through three major phases throughout the life of the project.  The first and most creative phase is the Funnel.  In my first post in this series,  I stressed that the product […]

There are three distinct phases in any product’s life cycle:  New Product Introduction (NPI), Sustaining, and End of Life (EOL). Most of the similarities between the industries I have worked in, and the applicable lessons learned, are in the first phase:  NPI. These lessons will be covered through a series of articles, each covering a […]