At the beginning of the innovation funnel, concept development is the most creative and exciting stage of new product development. As discussed in one of my early blog posts, it is critical to have an understanding of what the product will be before rushing off and trying to build it. But what do you do […]
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“What is your biggest failure and what did you do about it?” That was one of the questions I was asked following my presentation at ITESM. I wasn’t prepared to answer that, so the only thing that came to mind are the handful of spectacular communication failures that have occurred in my career. Busted! While […]
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I just got back from Guadalajara, Mexico where I gave a presentation at Instituto Tecnológico y de Estudios Superiores de Monterrey, the 2nd largest campus of the largest technical university in Mexico. The reception from the faculty, students and local industry was wonderful. Much to my surprise, the auditorium was packed! Interactive presentations are a […]
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I work in an industry that requires a lot of people with a wide variety of skills and backgrounds to work together to come up with a fun, creative product. I also work in an industry that suffers from the lone hero syndrome. You know – the lone hero will come up with an amazing […]
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Whether the product in development is a video game, software, hardware, a website, or even a book, the new product introduction (NPI) process goes through three major phases throughout the life of the project. The first and most creative phase is the Funnel. In my first post in this series, I stressed that the product […]
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September 30, 2012
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